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Time to get Calorie Wise!

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Time to get Calorie Wise!

The Food Standards Agency in Northern Ireland has launched a new scheme which will see local food businesses displaying calorie information on menus and takeaway food for the first time.


The Caloriewise scheme, which is being trialled by eight local businesses, including three health trusts, is a drive to encourage consumers to make more informed choices when eating out, or on-the-go. Not only will the menus display the calories in the food you order, but it will also educate consumers on their recommended daily calorie intake – 2000 for women and 2,500 for men.

The creative team at RLA Belfast have designed the new brand for the launch of the scheme and all of the point of sale collateral, including a video, which will be launched to businesses and consumers at IFEX 2012 – Northern Ireland’s only food, drink, retail and hospitality event, at the Kings Hall, Belfast.