Spice Up Your Life
They say that every advertising agency should have a shopping centre on its client list.
And now we do! Our friends at Spirit Marketing recently asked us to submit a competitive tender with them when their contract for Foyleside Shopping Centre’s advertising and marketing services came up for renewal. The pitch was successful and we started work on the autumn campaign almost immediately.
The work chosen by the client was one of a number of options submitted to them. It was designed to bring out the premium nature of the Foyleside retail experience, align the presentation of the mall with contemporary fashion trends and so really resonate with Derry’s fashion-conscious shoppers.
So far, besides the development of the retail campaign, our work for Foyleside has already encompassed digital post-production, press advertising, online advertising, print design and point of sale design.
2011 was a very busy summer!