Winning the hearts and minds of consumers
At RLA, we have a proven track record in successfully launching and driving share of market sales for well-known retail and leisure outlets. Our experience spans across supermarkets, clothing, leisure complexes and the soft drinks industry. And we’ve done it across the whole marketing mix, both online and offline.
So whether you need to launch a new store, drive CRM online, engage with consumers in-store or via social media, build awareness in the market place with above-the-line advertising, we can deliver a full marketing communication solution that’s right for you.
Building digital relationships
Today, digital is an integral part of any marketing mix – helping to bring brands to life and allowing consumers to interact with each other and your brand. And when it comes to retail and leisure, it’s never been more important. With click and drop shopping and online booking growing daily, it’s at the heart of the shopper experience.
Driving engagement and sales online
At RLA, we are helping build CRM and drive sales of high-end shirts and accessories for Emmett London with timely, relevant and engaging EDMs. We’ve helped Coca-Cola drive sales in-store via online competitions and banner advertising. And since Tesco’s arrival in Northern Ireland over 15 years ago, we’ve been successfully delivering their local sourcing message. Over the last year, we’ve launched a highly successful online campaign to get consumers to pledge to ‘Switch to Local’ and we’ve been integral in building their social media presence.
Whatever you need to increase sales, our team of dedication digital experts can provide you with complete bespoke e-commerce solutions to Social, SEO and PPC strategies to suit your needs.
Whether it’s launching a new store opening in Canary Wharf, a new supermarket opening for Tesco or Lidl, or getting consumers to re-engage with their love for ten pin bowling, we have delivered expert strategic marketing and media solutions that have driven awareness and customers through doors.
We’ve delivered this across a range of channels such as tactical, price-led and event-led promotions, TV, local radio advertising, eCRM, POS, direct mail and outdoor advertising to great success.
High volume, multi-channel turnaround
Having worked for some of the nation’s largest retailers, we thrive on the kind of high volume, fast-turnaround multi-channel work that many agencies shy away from. In fact, we were the first agency to be awarded with a Tesco Supplier Of The Month award, in recognition of our can do attitude in delivering a colossal amount of work, to the highest standards and within extremely tight deadlines. High praise indeed. And over the last 7 years, we have helped Bowlplex become the UK’s leading bowling brand, with 20 large entertainment centres across the UK.
So if you need an agency with years of experience in delivering outstanding results in the world of retail and leisure, you’ve come to the right place. Talk to us today.