Getting people to embrace the whole concept of why we all need to play our part in helping to save the environment by recycling paper, plastic and food in our homes is no easy task. And when it comes to glass, getting people to go one step further and take it to a bottle bank is even harder. Today, a lot of people recycle paper, cardboard and plastic in their homes. But beyond that, it stops.
Belfast City Council needed to reduce the amount of tonnage going to landfill every year and to do this, we needed to reduce the amount of food and glass ending up there, two of the heaviest products. RLA were enlisted with the task of shifting consumer behaviour and getting them to take their recycling to the next level.