Belfast Telegraph – RecruitNI image

Recruit NI

Independent News and Media, owners of the Belfast Telegraph operate two recruitment websites in Northern Ireland. Recruit NI traditionally draws it traffic from those seeking employment rather than careers at this point in their lives.

The campaign sought to capture the imaginations of a younger spirit who may be currently less happy with their current employment situation, bored even.

Belfast Telegraph – RecruitNI image

Recruit NI

Deliberately light on information but high on impact, the work sought to connect with a younger audience using humour and minimal elements.

The outdoor appeared in high density city/town employment centre locations looking to capture audience in commute or lunch hour movements.

Belfast Telegraph - RecruitNI - RLA™