Big brands have the luxury of securing success with commercial clout. They have the budgets and the know-how to get their products into the multinational supermarkets and secure strong shelf presence. For the smaller players and new artisan suppliers in the food market, this makes it even harder to secure listings and develop packaging that jumps off the shelf.
At RLA, we understand smaller suppliers have to fight harder to get their products listed and this means they need to design packaging that really sets them apart and stands out from their competitors. In addition, all this needs to be achieved with tighter budgets and normally tighter deadlines – but that doesn’t mean cutting back on research, focus groups and creative testing. To build a brand, you need to test, refine and test again and this is all part of the process we take whatever your budget constraints. To give you a taste of what we’ve done for some of our smaller food clients, here’s an example of some of the projects we have successfully delivered.