Share a Coke
Within FMCG, the last few yards of the customer’s journey are pivotal. We all know media investment and huge advertising campaigns can build awareness, interest and desire in your products. But that is all for nothing, at least in the short term, if we fail to convert the customer at point of purchase. If another brand is shouting ‘Pick Me’ when they walk into the store, the chances are, brand loyalty will go out the window and the consumer will be tempted to pick the one that attracts their attention.
With years of experience working with Tesco and Allied Bakeries on in-store initiatives, Coca-Cola tasked RLA with their in-store brand activation programme. To give you a flavour of how we brought the above in-line campaigns to life in-store through engaging and impactful point of sale, here is a taste of a few of the projects we delivered.