Go Green at home
Reconnect is a Department of Enterprise, Trade and Investment (DETI) initiative aimed at encouraging homeowners to consider installing renewable energy in their homes. To incentivise consumers to invest in renewable energy technologies such as solar panels, wind turbines and wood pellet burners, the Northern Ireland government were offering grants of up to 50% off the cost. RLA were tasked with creating a multimedia campaign both online and offline to create awareness about the grants and encourage 4,000 take-ups of the scheme.
Not an easy challenge when you consider renewable energy isn’t something that delivers a quick return on investment – it’s an investment for the future. So taking this key insight into account, we wanted to deliver the reasons why you should think about installing renewable energy in your home via the people it will directly affect the most – our children.