Celebrating our history
Following successful library campaigns, we were also approached to work on an exciting new Museums project. A unique programme of annual ‘Big Themes’ will see ambitious displays linking together stories, the people and historic collections of the County. 2014 marks the first of these big themes – entitled ‘1914’ – and will focus on the commemoration of the First World War. Hampshire County Council, Southampton and Winchester Councils are delivering a series of exhibitions that will focus on three different topics – all with a Hampshire twist.
For the Big Theme, we designed one overall creative approach that worked across the different themes and communications. Facebook apps were also developed to engage with people who had not really considered visiting a museum before. The first app, entitled ‘Time to Remember’ gave the opportunity for users to post a personal message using a First World War postcard. The second app, ‘Kitchener Yourself’ was more fun – choose a picture, resize in the famous Kitchener recruitment poster, change the text and share with friends, all designed to get people interested in history and ultimately museums.
So if you need to give people a memorable reason to come through your doors, we’ve been there, seen it, done it, read the book.
Hampshire played a critical role in the First World War as the major embarkation point for millions of soldiers heading off to mainland Europe to join the conflict