Developing solutions across multiple platforms
The nature of the Invest NI account meant we were responsible for delivering multiple projects from different departments, many of which run concurrently and all with their own specific internal ‘project owner’. Not only does this present its own challenges in terms of the breadth and scope of projects worked on, it also meant that our Design Studio and Client Service Departments had to deliver to the highest standard each and every time.
So whether it was an EDM, DM pack, banner ad, website or above-the-line campaign, we delivered a wide range of communications, across a variety of industry sectors. One of our most successful projects was the planning and delivery of the first ‘NI Energy and Environment Conference’ – the largest renewable energy conference ever held in Northern Ireland. We were responsible for developing and producing the brand for the event, together with planning and executing a comprehensive communications plan. Invest NI’s target for the conference was a minimum of 700 registrants, with a minimum of 500 delegates attending the conference. Our design-led campaign delivered the following results:
- 919 online registrants
- Over 600 delegates attending the actual event
So if you want to deliver B2B results that surpass your expectations, you’re in very capable hands with RLA.