• Kia image
  • Kia image
  • Kia image

Driving sales

Whilst other car manufacturers have seen sales slump, Kia is a brand that is firmly driving fast forward. And RLA is proud to have been part of building one of the world’s fastest growing car suppliers. In fact, Kia is part of the 5th biggest car manufacturer in the world and since 1991, they have sold over 500,000 cars in the UK.

RLA have been working with Kia in both the UK and ROI since 2006, and we have formed a longstanding, trusted partnership that has seen the account grow from strength to strength.

We began the journey supporting Dealer Marketing services and the work, and indeed the relationship, has grown organically over the years. Our scope now encompasses a broad remit including Dealer Marketing, Customer Relationship Marketing, Used Cars, Fleet, Aftersales and Events.

We believe that Kia are not just a client; we view ourselves as partners – a partnership that is built on trust, understanding and a positive ‘can do’ attitude. We wholeheartedly believe that we can, and do, provide a measurable contribution to the success of Kia’s business – every day.

  • Kia image
  • Driving in the right direction image
  • Driving in the right direction image
  • Driving in the right direction image

Driving in the right direction

Our personal relations with Kia on a day–to-day basis is without doubt our greatest strength. The dedicated RLA Kia Team are in regular contact with the client across all the various divisions, and they consider us as an extension of their Kia Marketing Team. This constant communication means we have a full and comprehensive understanding of the Kia brand and its specific products, allowing us to anticipate and evaluate requirements in an informed and proactive way. We have a passion and drive to know Kia’s business inside out and back to front so that we are an indispensable part of the business.

Over the years, we have created many campaigns for Kia across a range of media such as:

Kia UK

  • Dealer marketing – all aspects of dealer marketing: POS, press, radio, digital, direct mail, outdoor
  • Customer relations management – customer direct mail and model brochures
  • Aftersales – brochures
  • Approved Used Cars – national and dealer press, national and dealer online ads, campaign brochures
  • Fleet – national and dealer press and POS

Kia Ireland

  • National press, TV, radio, online, web management, outdoor and POS
  • Dealer press, radio and POS

We’ve even won a Gold PANI award for our ‘Challenge to Change’ dealer campaign. So when it comes to understanding the car industry and what it takes to drive sales year-on-year, you can rely on RLA to deliver informed, measurable solutions. With RLA in the driving seat, you can be sure you’re going in the right direction.

Scope

Scope infographic

Services

Services infographic

Achievements

Achievements infographic
Strategic Dealer Marketing, CRM and more for Kia |RLA