A full-service creative response
When it comes to booking flights, it’s all about price, price, price. So, with a tumble in flight volumes since the recession, how do you ensure the four airports in your region retain their fair share of an over-serviced and increasingly competitive regional market?
Not an easy challenge, but one we were ready tackle…
Since 2009, RLA has been working with Manchester Airport Group (MAG) across their four regional airports – Bournemouth, East Midlands, Humberside and Manchester – engaging local consumers to grow awareness, consideration and passenger traffic.
Our largest project to date with the group was enormously important – achieve blanket awareness of the new £45m terminal development at Bournemouth and ensure traffic increases. No pressure!