Brighten up a child’s world
Fostering a child isn’t something anyone goes into lightly. It takes a lot of consideration and many people will deliberate over it long and hard before making a decision to proceed. In addition to this, there is also the confusion about who is suitable to foster and also the added complication of having your personal, private life looked into with a fine tooth comb.
So when we were asked to develop an overall brand identity for Northern Ireland Foster Care and create a campaign that would get more people from all walks of life to think about fostering a child, we knew it was going to be a challenge. But one that we were happy to rise to.