Driving Scania to where it belongs
First it was trucks. Big trucks. Efficient trucks. And coaches. Plus buses. Then the people who maintain them. And the fuel card that supports them. Plus marine engines and recruitment. And not just in the UK, but in South Africa and 9 other African countries. Plus Australia and, of course, Sweden.
Yes. You could say we’re justifiably proud of the extent of our relationship with Scania.
Having won the lead creative and dealer marketing account for Scania GB, our initial task was to elevate the premium status of the brand above other marques that were aggressively attempting to close the gap on the UK’s most profitable heavy truck brand for a generation.