Sliderobes image

Loving the room

A National campaign encouraging people to fall in love with their new room and their new found space, growing awareness and visibility for Sliderobes.

Appealing to both rational and emotional viewpoints, this campaign  sought to convey the Sliderobes message powerfully and with clear calls to action – driving footfall to the stores and growing the number & quality of digital leads.

  • Sliderobes image
  • Loving the room image

Loving the room

Our strategy was to retain Sliderobes’ level of retail exclusivity as an aspirational product, but make it attainable for the masses through TV, Outdoor, Press, Social and Digital placement.

Sliderobes - RLA™