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Environment and Green Energy

Transforming Ireland into a society based on sustainable energy structures, technologies and practices is at the forefront of The Sustainable Energy Authority of Ireland’s agenda. To achieve their aim, SEAI deliver well-timed and informed advice and awareness campaigns to government, businesses and consumers to encourage green policies and practices.

Over the years, RLA have played a significant role in helping to deliver a range of messages to a wide audience and we have been instrumental in raising awareness and helping to change the behaviour of Ireland’s 4.5m population.

Whether it’s developing awareness campaigns about energy efficiency to homeowners or businesses or creating a platform for companies to showcase their latest green energy ideas, we’ve done it all.

Lowering the temperature of your rooms by 1°C saves an annual emission of 230 kilos of CO2 … and as much as 10% off your bill
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Delivering environmental messages

Over the years, we have successfully delivered the following:

  • Building Energy Rating (BER) Certificates – similar to UK Energy Performance Certificates, our campaign challenge was to introduce the scheme, explain the benefits and encourage their use amongst all householders in Ireland.
  • Home Energy Saving Scheme (HESS) – targeting householders again, we delivered campaigns promoting the grant scheme that encouraged the replacement of old fuel inefficient appliances for new greener machines.
  • Power of One – a campaign that encourages small changes to improve energy efficiency; if each of us becomes aware of our own energy use and how we can reduce it, we can collectively make a big difference, to ourselves, to our finances and to the environment.
  • Accelerated Capital Allowance (ACA) – we launched targeted campaigns to Irish businesses offering an attractive incentive to write off 100% of the purchase value of qualifying energy-efficient equipment against their profit in the year of purchase.
  • The Energy Show – Ireland’s largest renewable energy efficiency trade show held annually in Dublin. We placed advertising throughout Ireland encouraging both exhibitors’ attendees.
  • SME Programme campaigns – encouraging the uptake of free energy assessments for SMEs. 
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Delivering across fully integrated campaigns

Our creative executions were delivered across a range of media including TV and outdoor, brochures, direct mail, promotional merchandise, giveaways and collateral, exhibition signage and stands, digital strategy, social media, online games and iPhone apps. Our campaign service included strategy and execution, creative development and media planning and buying (both online and offline) throughout the length and breadth of Ireland.

Robust post-campaign evaluation was carried out for all campaigns ensuring KPIs were successfully achieved and we delivered value for money in the widest sense. If you need someone who is knowledgeable about delivering sustainable energy solutions, you could say we know a thing or two about delivering results!

Electricity consumption in an air-conditioned office is up to 2.5 times greater than in a naturally ventilated office
Helping transform Irelands sustainable energy structure |RLA