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Localising pricing

Taking national campaigns and writing into NI vernacular, to continue the theme of local commitment.

The word ‘localness’ is very important to Tesco, with a great deal of importance placed on indigenous, colloquial knowledge and communications. This desire to demonstrate ‘localness’ in the NI market is something RLA are immersed in, and we are responsible for the strategic management and creative delivery of the Tesco local sourcing message.

  • Tesco image
  • Localising pricing image

Localising pricing

Our approach has been to provide local suppliers with a platform to communicate the quality of NI food, whilst inviting customers to taste the goodness for themselves through Tesco.

Tesco - RLA™