Volvo NI image

Beautiful - Stunning

With this campaign we set out to create a finance offer ad which was much more than just a finance offer ad.

Volvo’s philosophy has always been about challenging convention, to find a new path, as much as it is about beautiful clean design – and so we wanted this to translate through our creative.

 

  • Volvo NI image
  • Beautiful – Stunning image

Beautiful – Stunning

The offer has become part of the idea and its appeal is on level par with the vehicle itself by using the headline ‘Beautiful-Stunning’ and setting it out in a clean, beautiful, uncluttered design.

We rolled this out across outdoor, press, digital and radio. The campaign was very successful with model sell out across the dealerships.

Volvo NI - RLA™