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First Class

Sometimes the ‘How?’ is just as important as the ‘How many?’ When Volvo wanted to change their sales behaviours to meet new customer expectations, they came to RLA.

We’re proud to be tasked with supporting Volvo Car UK’s next phase of ongoing sales success through the creation of a bespoke sales and behaviour performance programme. Named Volvo First Class, it utilises both on and offline communications, focusing on national and local dealer behaviours, knowledge and skill application.

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Innovative technology driving sales

The famous Swedish premium car brand is riding the crest of a wave in 2014 with continuous sales growth and a wealth of exciting new products and technology. They’re now at the very forefront of vehicle design, offering a compelling alternative to the increasingly anodyne German brands.

However, in attracting increasing volumes of premium customers, the brand needs to adapt its sales behaviours with customers to continue to exceed their expectations. The goal of the scheme is to ensure the long-standing and loyal sales network maximises advantage from the sales opportunity facing them over the next few years.

In 2013 Volvo launched six renewed models and Drive-E, and geared up for the major XC90 launch
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Getting interactive with customers

March 2014 saw the launch of the initial phase of the programme, an interactive internet hub which lies at the centre of the reward and recognition platform. With the resource of a dedicated account team, RLA will pro-actively assist Volvo Car UK in achieving its performance growth in the UK over the next three years.

Together, we are a valuable extension of your marketing team.

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